Georgia Casey

I'm a freelance beauty and culture writer who loves to explore how beauty standards impact the chronically online. A self-confessed skincare addict, I like to talk myself out of spending copious amounts of money on goop by deconstructing the trends and culture that tell me I need it.

Why Is the Internet So Obsessed With Depuffing?

The appearance of your face, this content often implies, directly correlates with your health and how well you care for it. Sometimes it goes even further. One creator I came across recently argued that a bloated “moon face” is a sign of a malfunctioning liver. “Your liver is your detoxing organ, so if you’re inflamed and you’re puffy, it’s likely that you’re not detoxing properly. Looking after your liver can get rid of so much of that puffiness and inflammation.” Another kicked off a video by...

here’s why natural beauty is a scam

Natural beauty is a phrase that has taken on many different meanings in the TikTok era. Some may associate natural beauty with the ‘clean girl’ aesthetic or marketing campaigns for skincare and makeup brands, while others may think of the countless Vogue Beauty Secret videos where celebrities like Zoë Kravitz or Marisa Tomei tout the virtues of clean and natural beauty products – money, of course, has nothing to do with their otherworldly beauty, it's the detox they do twice a year! Or perhaps y...

can we chill it with all the microtrends already?

A few months ago, I went to my bi-annual optometrist appointment on my lunch break and was told that both my retinas were detached and in need of urgent surgery. Apparently, this is a very unusual occurrence for someone who isn’t in their late 60s, but funnily enough, this wasn’t the only thing that has made me feel so old these past few months.

If you’re baffled by terms like blueberry milk nails or brownie glazed lips, it’s not because you’re out of touch or uncool. In fact, you already know...

The Case for Dropping out of University - Georgia Casey — Demure

Georgia Casey fled to Italy after a bad first year of uni and hasn’t shut up about it since.  Eighteen is a funny age. You’re fresh out of high school with zero life experience but told that you’re fully equipped to enter the ‘adult world’. You’re still a teenager with an underdeveloped prefrontal cortex, exemplified by the fact that Little Fat Lamb is still your tipple of choice. And yet, grown-ups think you’re ready to make very serious decisions about your life. This is the story of how I mad...

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